10/17/11

Bon Jovi: The Billboard Cover Story

Around the turn of the millennium, Bon Jovi found another gear.

The result of the shift has been a decade of career-altering achievement in just about any category used to quantify success in popular music: touring, hit songs, awards, branding, No. 1 albums, DVDs, all produced at a remarkably prolific pace.

Call it the next level. But not the last level.

Driven by the intense work ethic, broad vision and rock'n'roll charisma of its frontman and namesake, Jon Bon Jovi, this band is still breaking new markets, finding new fans and remaining relevant while most of the rock groups that emerged in the '80s either have disbanded or are relegated to playing decades-old hits with little hope of charting new ones.

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